Shirt sponsors and manufacturers

Period	Kit manufacturer	Shirt sponsor[40]
1970–1971	Lacoste	None
1972–1976	None
1977–1979	Adidas
1979–1980	Pouchain
1980–1981	Playground
1981–1982		Barilla (Pasta)
1982–1983	Patrick
1983–1986	Kappa
1986–1991	NR
1991–1994	Adidas
1994–1995	Asics	Nuova Tirrena (Insurance)
1995–1997		INA Assitalia (Insurance)
1997–2000	Diadora
2000–2002	Kappa
2002–2003		Mazda (Automobile)
2003–2005	Diadora
2005–2006		Banca Italease (Banking Group)
2006–2007		None
2007–	Kappa	WIND (Telecommunication)

[edit] Supporters and rivalries

Roma fans at the Stadio Olimpico.

Roma are the fifth most supported football club in Italy behind Juventus, Internazionale, Milan and Napoli with around 6% of Italian football fans supporting the club (according to the Doxa Institute-L'Expresso’s research of April 2006).^[41] Historically the largest section of Roma supporters in the city of Rome have come from the inner-city and south parts, which is the working-class area of the city, especially Testaccio.^[4]
The traditional ultras group of the club was the politically left-leaning Commando Ultrà Curva Sud^[42] commonly abbreviated as CUCS; this group was founded by the merger of many smallers groups and was considered one of the most historic in the history of European football.^[42] However, by the mid-1990s CUCS had been usurped by rival factions and ultimately broke up. Since that time, the Curva Sud of the Stadio Olimpico has been controlled by more right-wing groups;^[42] A.S. Roma Ultras, Boys, Giovinezza and others. The oldest group Fedayn is apolitical however and politics is not the raison d'être of Roma, just a part of their overall identity.

Stadio Olimpico during a Roma match

The club anthem and motto is La Roma non si discute, si ama^[43] by local singer Antonello Venditti. The title roughly means "Roma is not to be questioned, it is to be loved" and is sung before each match, the song Grazie Roma, by the same singer, is played at the end of victorious home games. Recently, the main riff of The White Stripes song Seven Nation Army has also become widely popular at games.^[44]
In Italian football Roma are a club with many rivalries; first and foremost is their rivalry with Lazio, the club who they share the Stadio Olimpico stadium with. The derby between the two is called the Derby della Capitale, it is amongst the most heated and emotional footballing rivalries in the world. The fixture has seen some occasional instances of violence in the past including the death of Lazio fan, Vincenzo Paparelli in 1979–80 as a result of an emergency flare fired from the Curva Sud,^[45] and the abandonment of a game in 2003, following unfounded rumours of a fatality which led to violence outside the stadium.^[46]
With Napoli, Roma also compete in the Derby del Sole rivalry meaning the "Derby of the Sun"; the two cities are within close proximity to each other and the two clubs are the most successful in Central and Southern Italy.^[47] The fans also consider Juventus, Milan and Internazionale amongst their rivals.^[42]